Retail Academy for Store Managers

The Retail Academy for Store Managers is my flagship programme based on the operating practices of more than 1,000 fashion and sports shops from many countries, which allows participants to become real shop managers as if they were running their own micro-enterprise. It is a management school covering:

  • customer service procedure, including staff management on the sales floor

  • consumer experience, including omni-channel policy

  • discussion and comparison of fragmented/complete performance of individual shops and regions

  • maximising sales and margin through KPIs, namely conversion (CR), AB and UPT,

  • use of product expertise

  • employee motivation

  • use of shop systems,

  • understanding shop economics (including profit and loss account) and budgeting,

  • cooperation with shop managers,

  • HR policy at shop level,

  • prioritising and delegating tasks in the shop,

  • giving and receiving feedback

Comprehensive training for retail chain managers

Training for shop managers (known as district managers, area managers or regional managers) is often preceded by training for the retail chain managers, the managers' supervisors and often the directors of the shop chain. The idea is to get everyone ‘on the same page’ during the implementation phase of the training. In almost 100% of cases, the shop chain managers then participate in the training of the shop managers in their regions.

Problems the Academy Can Solve for You

  • Retail shops have poorer sales performance and KPIs compared to similar shops in the market

  • The performance of comparable shops from the same chain is very different from each other

  • Customer service as measured by KPIs and a properly conducted ‘mystery shopper’ survey is below expectations in many chain shops

  • Monthly sales targets and KPIs set correctly in the SMART methodology are usually not achieved

  • Employee turnover is high, compared to the chain's top shops and to competitors

  • Level of motivation of shop employees is low

Business Results After the Academy

  1. So far, I have trained more than 600 managers and shop managers.

  2. I have always received very positive post-training feedback from Academy participants and their business sponsors.

  3. Two of my clients have won the ‘Swedish Daymaker Customer Service, Mystery Shopper’ competition in the sports industry in Poland.

  4. The result of each training course was the development of dozens of lessons to be implemented by the training beneficiary, which were largely implemented by the head office and resulted in tangible business benefits and improved shopper experience.

  5. A significant proportion of the shops and also the entire retail network of customers saw a clear increase in sales and retail KPIs, which is the MOST IMPORTANT benefit of conducting the Academy.

Retail Store Managers Academy Pricing

The shop manager course cannot be done online, as offline exercises during the course are important to develop good habits.

  • Rate: PLN 10 000 net / 2 days of onsite training, 8 hours each

Adaptation of the training to the needs of a specific shop chain:

  • PLN 3000-6000 for 8-16 hours

Preparation of implementation proposals and change proposals:

  • PLN 2500-5000 for 4-8 hours of work

If you would like to contact me about the Retail Store Managers Academy or to arrange a free initial consultation on retail shop management, please email me.